In an increasing competitive market, Aktiv Kapital has grown mainly through acquisitions. Today we see a greater need to utilize knowledge and resources across country boundaries. Group has the latest year initiated some common group processes in order for Aktiv Kapital to come more industrialised.
A common branding and communication process is one of them. We believe that by having a unified name, identical and recognisable visual identity, one set of values and a way of working with customer and clients that stands out. This will differentiate Aktiv Kapital’s role in the market, through behaviour and actions and redefining leadership beyond simple scale and share of market measure.